Facebook friend Teri Sizemore posted this video today, and it reminded me of the “Magic Happens” campaign from a few years back. All of the spots were exceptional, but this first one fits perfectly on Valentine’s Day.
It’s well-written – meaning, I guess that it’s somewhat realistic and very relatable. It brings the whole ‘Disney magic’ element into things in a real way. Who hasn’t had moments like this?
She’s insecure, he obviously loves her, and he shows it in a special way that only they would understand.
I really like this one.
But then there’s this one – the heavy hitter. It’s also part of the “Magic Happens” campaign, and it gives me chills every time I see it. This one is my favorite. I dare you to watch it and admit you don’t get goose bumps:
“I’m sure we’ll hear all about it someday.” Kills me.
There’s also this one, dealing with Disney and romance. For my tastes, it’s not quite as good as the ‘Pillow Talk’ one, above. But I’m at a different stage in life. A little closer to the Pillow Talk couple. Still, it is nice.
And finally, the “Business Trip.” Again – I love this. I can relate to the situation. When Katie was a little younger, preparing for my work-related trips were a little like this. (Sans the suit.)
By the time I watch this next one, I’m thinking: “Why don’t they use this same agency? These are great!”











Discussion
Thanks for sharing these old commercials! I may be dating myself but I actually remember the Winnie the Pooh one! We’re going to WDW in August and these ads just made me look forward to this trip even more (is that possible?). Just finished reading you book and hope another is on the horizon!
Thank you.
That was absolute, emotional torture… I will now wipe away the tears and watch them again! Why don’t they use the same agency?! I will say this, Let The Memories begin adds get me in the same way.
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